Need help getting started with prospecting? Here are some examples of newsletters and email campaigns to boost your business!

Increase your site traffic

To attract the attention of your customers, offer them personalized or unique attentions: a special offer, a discount on your services and products, a free product for the purchase of a service, etc. Add an expiration date to encourage your customers to come quickly!

Exploit your marketing calendar

The major events of the year (Valentine's Day, Mother's Day, etc.) are an excellent opportunity to offer an exceptional offer and increase your traffic. Is Christmas approaching? Highlight your products and offers for the season... and tell your customers! Emailing is the best way to communicate with your customers in this case: send a personalized email to offer them promotions or a gift for the purchase of a product.

Launch a contest

There's nothing better than a contest to engage your community, build loyalty among your regular customers or attract new customers. How do you organize an effective contest? Choose attractive prizes: a service, a treatment, a product, etc.
Define simple and clear rules: a draw, a quiz, a photo contest on social networks, etc.
You can create a contest whenever you want, but it is entirely possible to take advantage of a special occasion, such as your salon's anniversary or the annual party of your merchants' association. Then? Send an email to your customers with all the necessary information so that they can participate.

Organize a sponsorship program

Make your salon known through your customers! You know it better than anyone, communication also happens through word of mouth. And what better ambassadors than your most loyal customers? Organize a sponsorship program to encourage them to talk about your salon or institute! For example, you can offer a discount for each referred customer, to be used in the form of a code or a referral card to download on your website.

Launch your beauty newsletter

Build customer loyalty and pamper your brand image with a newsletter. This is a great way to engage your community without directly encouraging them to buy. Focus on quality over quantity: if you know you can't create a newsletter every week, send it every three months instead! In your newsletter, you can: share your beauty favorites; promote your new products or services; talk about your salon's news, etc. And if you don't know where to start, don't hesitate to use a ready-made template.

Optimize resale

We know the importance of resale for beauty professionals, which is an excellent opportunity to generate turnover in addition to traditional services. To boost it, highlight your resale products, promote the brands and ranges sold in your salon, new products or best sellers. Thanks to your customer file, you know the purchasing habits of your customers. Don't hesitate to create a tailor-made message: the click rate of personalized emails is 41% higher than that of generic emails.

Ask your customers

To boost your online reputation, ask your customers to fill out a satisfaction form or take an online survey. When? Choose the right occasion: celebrate the anniversary of their first appointment, for example, and take the opportunity to ask them for their opinion.

Reward loyalty

Strengthen the loyalty of your best customers with a tailor-made program. The goal? Build loyalty among new customers, encourage in-store traffic and increase your turnover. Send an email to your most loyal customers to offer them exclusive offers, such as the opportunity to test a new product in preview, or to take advantage of a unique service.

Boost your quiet periods

The summer holidays are fast approaching, and you know that your salon or institute will have a quiet period? Get ready to boost your appointment schedules! Why not launch an offer to attract customers and ensure your turnover. Are you staying open all summer? Let us know with an email, and offer unique promotions on a treatment or product. Emails are a perfect tool to create personalized marketing campaigns, boost your business and build customer loyalty. The solution to manage your customer files and launch your first email campaigns, but also your SMS marketing campaigns!