The big events of the year (Valentine's Day, Father's Day, Black Friday, etc.) are a great opportunity to offer an exceptional deal for the Optician and increase your traffic. Is Christmas coming? Highlight your products and offers for the season... and tell your customers! Emailing to Optician is the best way to communicate with your customers Optician in this case: send a personalized email to offer them promotions or to receive a gift for the purchase of a product.

There's nothing better than a contest to engage your community, build customer loyalty or attract new customers. How do you organize an effective contest? Choose lots and gifts Optician: a service, a treatment, a product…
Define simple and clear rules: a quiz, a draw, a photo contest on social networks for Opticians…
You can create a contest whenever you want, but it is quite possible to take advantage of a special occasion, such as the anniversary of your salon or the annual party of your merchant association. Then? Send an email to your customers Optician with all the necessary information so that they can participate.

Promote your salon through your customers! You know it better than anyone, communication also happens through word of mouth. And what better ambassadors than your most loyal customers? Organize a referral program to encourage them to talk about your salon or institute! You can send emails to Optician to offer a discount for each referred customer, to be used as a code or a referral card to download on your website.

Build customer loyalty and nurture your brand reputation with a newsletter Optician. This is a great way to engage your community without directly encouraging them to buy or use your service. Focus on quality over quantity: if you know you can't create a newsletter Optician once a week. In your newsletter Optician, you can share your favorite products and make new services known; talk about the latest news from your salon… And if you don’t know where to start, don’t hesitate to use ready-to-use templates.

We know the importance of resale for beauty professionals, which is an excellent opportunity to generate turnover in addition to traditional services. To boost it, highlight your resale products, promote the brands and ranges sold in your salon, new products or best sellers. Thanks to our Optician customer file, you know the purchasing habits of Opticians. Don’t hesitate to create a tailor-made message: the click rate of personalized Optician emails is 55% higher than that of generic emails.

Strengthen the loyalty of your best customers with a tailor-made program. The goal? Build loyalty with new customers Optician, encourage them to come to the store and increase your turnover. Send an email to your most loyal customers Optician to offer them exclusive offers, such as the opportunity to test a new product in preview, or to take advantage of a unique service.

The summer holidays are fast approaching, and you know that your company or store will have a slow period? Get ready to boost your appointment schedules! Why not launch an offer to attract customers and ensure your turnover. Are you staying open all summer? Let us know with an email to Optician, and offer new promotions on a treatment or product. Emails are a perfect tool to create personalized marketing campaigns, boost your business and build customer loyalty. The solution to manage your customer files and launch your first email campaigns, but also your SMS marketing campaigns!